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高加索手工生态皂深受消费者青睐

来源: 《透视俄罗斯》
Three years ago Kristina Sudarevskaya with her husband Dmitry and their little daughters moved from Moscow to a tiny mountain village, Medoveevka, located ten kilometers away from Krasnaya Polyana, Sochi.
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Mikhail Mordasov

3年前,克里斯蒂娜·苏杰列夫斯卡娅(Kristina Suderevskaya)与丈夫德米特里及小女儿从莫斯科搬到了距离索契卡拉斯拉雅波利亚纳10公里远的梅多维耶夫卡村。
There are some problems with communications and electricity here. There snow covers houses up to the roof in the winter, whereas bears regularly visit apple gardens in the summer. However, the air and the water are crystal-clear, forests and meadows are full of plants from the Red Book.

Mikhail Mordasov

尽管村里供电及通信有时会出现一些问题,但生活在这里却能与大自然亲密接触。冬季房顶被大雪覆盖,而夏季则要警惕熊来果园捣乱。当地生态环境很好,空气清新,水源纯净。森林和草地上长满了红皮书中收录的植物。
The composition of soap is not a big secret. Accurately verified recipes: the portion of every ingredient is calculated precisely. However, it is almost impossible to reproduce an author's recipe.

Mikhail Mordasov

手工皂的成分并不是秘密,但制作时需要按照配方调制好原料,每种成分都需要经过精确计算。当然,要模仿制造者的配方也几乎是不可能的。
"I realize that it is really hard to believe that I make soap with goat milk, fresh carrot juice or calendula decoction," Kristina complains.

Mikhail Mordasov

克里斯蒂娜说:“我明白,别人很难理解我为什么要真的用山羊奶、新鲜胡萝卜汁或金盏花汁来制作香皂。”
"According to people's logic, there's no need to use fragile natural components, when there are cheap colorants, aromatizers and substitutes of every kind."

Mikhail Mordasov

“按照人们的逻辑,既然有便宜的染料、香料和各种替代品,为什么还要使用这些脆弱的天然材料。”
"People have a skeptical attitude to my products, buy them in small amounts for trial, but then they come back to buy more. The difference between home-made and manufactured soap is obvious," Kristina says.

Mikhail Mordasov

克里斯蒂娜说:“人们对我的产品表示怀疑,一开始只是买了一点回去试试。试过之后,他们就都会回来大量购买。要知道,手工制作和工厂批量生产香皂间的差别是显而易见的。”
Goat milk, honey, eggs, nettle decoction, dried eucalyptus and rose buds, forest herbs are collected in the morning.

Mikhail Mordasov

羊奶、蜂蜜、鸡蛋、荨麻汁、干桉、玫瑰花蕾,以及草药都是一大早在森林中采集的。
Olive and sunflower seed oils are prepared in a steel bowl, the pieces of coconut and palm oil are melting in a sauce pan on a low fire. There is a huge arsenal of bottles and flasks with essential and cosmetic oils.

Mikhail Mordasov

在钢碗中准备好橄榄油和葵花籽油,同时将椰子油和棕榈油在平底锅中用小火融化。这里有存放了很多盛放精油以及基础油的瓶瓶罐罐。
Everything looks edible and quite appetizing in the kitchen of a soap-maker.

Mikhail Mordasov

制皂者家中的厨房里,所有材料看上去可以食用,让人充满食欲。
Medoveevka dwellers follow the ancient soap-makers' technology: they combine a mix of vegetable fats and a water solution of caustic soda (sodium hydroxide) that provokes a chemical reaction.

Mikhail Mordasov

梅多维耶夫卡村的村民始终遵循古老的制皂技术。他们将植物油与烧碱水溶液(氢氧化钠)混合在一起,产生化学反应。
Various additives, such as oils, decoctions, milk, honey, etc., are added to the soap before it hardens.

Mikhail Mordasov

在混合溶液凝固过程中加入各种材料,如油、汤汁、奶、蜂蜜等。
The overwhelming majority of mass market soap producers do not waste time on chemical reactions, they use a ready-made soap base. Usually it contains a huge amount of harmful components, including the compounds of heavy metals.

Mikhail Mordasov

绝大多数香皂制造商都不会在化学反应上浪费时间,而是直接使用现成的皂基。工厂生产的皂基通常含有大量对身体有害的成分,甚至包括重金属化合物。
Kristina has been making soap for six years. She began with several bars - for personal use and for her friends.

Mikhail Mordasov

克里斯蒂娜制作手工皂已有6年的时间。最开始,她只是为自己和朋友制作几块香皂。
Now she makes about four tons of products in a year: soap, shampoos, gels, balms, scrubs and creams. All of them are supplied to spa salons, elite bath-houses, stores and outlets selling natural cosmetics. Soap from Medoveevka under the Krasnopolyanskoe Mylo brand name is also ordered by private clients from Russia and other countries.

Mikhail Mordasov

如今,她每年能够制造总重达4吨的产品,包括香皂、洗发液、凝胶、香膏、去角质膏和润肤膏等。所有产品都销往美容院、高档水疗中心、商场和天然化妆品店。此外,还有不少俄罗斯和国外的私人客户也会订购梅多维耶夫卡村产的卡拉斯拉雅波利亚纳品牌香皂产品。
Kristina is still considers her activity as a hobby and does not regard it as a business. The entire income from sales and a significant portion of her husband's salary are spent on further development, including raw materials, packaging paper, bottles and jars, designer's work and production of labels.

Mikhail Mordasov

克里斯蒂娜仍将制皂当做自己的“业余爱好”,而不是一桩生意。所有销售收入和丈夫的大部分收入都用在进一步拓展业务上,如购买原材料、包装纸、容器、聘请设计师、印制宣传册和标签等。
"We didn't spent a ruble on advertising; the word-of-mouth marketing has played its role," says Dmitry Serov, Kristina's husband. "The purpose of doing this business is not buying a yacht tomorrow. We are doing it to give this chance to our grandchildren".

Mikhail Mordasov

克里斯蒂娜的丈夫德米特里·谢罗夫(Dmitriy Serov)介绍说:“我们没有花一分钱做广告,完全靠的是口碑。们做这个并不是为了明天就给自己买豪华游艇,而是想给子孙后代一个机会。”
2012年9月27日
标签: 生意人生态索契自然生活方式

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